When Triptii Dimri walked the floor at Basanti’s Deccan Flagship Store launch in Banjara Hills, Hyderabad, it was not just a celebrity appearance at a shop opening. It was a... Read More
Ahmedabad has always had a quiet confidence about fashion. A city that knows its textiles, values its craft heritage, and has rarely needed to import its aesthetic from elsewhere. So,... Read More
When we were putting together the campaign and Malaika Arora stepped into the pieces, something clicked immediately. She showed us exactly how each piece was meant to be worn, with... Read More
For decades, the classic lehenga blouse held its place as the default choice in South Asian bridal dressing. Paired with a flowing lehenga skirt and dupatta, it did its job... Read More
The time-honoured saree is back but not in the way you remember, and it's taking over the wedding fashion scene. In 2026, the latest wedding sarees are doing something interesting.... Read More
There’s luxury and then there is modern Indian luxury, inspired from the castles of Mughal Empire and ancient craft transitions that still breathe in some corners of the country. It... Read More
There’s nothing more Bollywood than beautiful designer sharara sets. We’ve seen the iconic ‘Poo from K3G’ wearing the backless sharara and Sara Ali Khan’s sweetheart sharara from Kedarnath, both have... Read More
You might actually spend weeks planning what to wear to your friend's beach wedding but when Raksha Bandhan comes around? Duh, we all know that you’ll be digging through your... Read More
Weddings in India are a week-long affair of food, music, décor and most importantly, clothes. With multiple occasions lined up, you might lose track of outfits. That’s why we recommend... Read More
