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Dilkushaan, Contemporary Collection 2021

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Intimate Ceremonies

Intimate Ceremonies

With the recent turn of events, when the world is still swaying from the worldwide pandemic our lives have been affected to a high extent. And the only thing that... Read More

The Festival of Goddess Durga

“I bow to Adi-Shakti, the primal power I bow to the all-encompassing power I bow to the creative power I bow to the divine mother Happy Navratri!” The wide variety... Read More
The Festival of Goddess Durga


2017 was the first time the world heard the words - “Basanti, kapde, aur koffee.” A joyful curation of the best in Urban Indian wear. A brand that aims to revive craft, textile & everything Indian in a modern & accessible avatar. The brand has become a favourite for women from all walks of life, and has made space in wardrobes full of European & American brands.


A-67, Naraina Industrial Area,

Phase-1, New Delhi-110028

Phone No.: +91-8448582835

The story of #basanti started in 2017, but is rooted to 1989 when a humble textile trader - Mr Sadanand Ahuja, my grandfather - started trading Varanasi textiles & entered the women’s clothing spectrum. Over the years the business evolved into a landmark operation spread across the country providing innovative & high quality occasion-wear for women to over 1000 retailers spearheaded by my mom & dad - Indu & Sanjay Ahuja.

The idea of #basanti came to us over the simple thought of happiness. We wanted to create a careful & cheerful curation of clothing that spoke love, comfort, ease of living & humble celebration. Since then we opened our first store in Gurgaon serving Italian Lavazza coffees with old world music & jazz & fresh camphor fragrance in an evolved shopping experience sure to make you smile.

In 2019 we entered a new Era with the Warehouse Experience Centre at our Naraina Headquarters shared with a MATSYA Studio sprawling over 10,000 sq ft of textile & clothing magic. In 2020 we launched “” in an effort to provide the same experience to our clients at home who can’t reach us physically.

The product marries sustainability & revivalism in a minimalistic simplicity of love. Innovations like bamboo textiles & evolution of craftsmanship have driven us with everyday comfort at heart. We are coming soon with a fresh label that will create economic sustainability with a 100% organic product, further paying homage to what we stand for. We are humbled to have been blessed with your affection & been able to become a part of your journeys & celebrations.

That’s all for #basanti for now, thank you for connecting with us !