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Dilkushaan, Contemporary Collection 2021

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Rakhi 2021 ~ The Top 5 Trend Guide

Rakhi 2021 ~ The Top 5 Trend Guide

Are you also confused over what to wear this Rakshabandhan ? Scared to visit stores with the ongoing situation in the world? Don’t know if it's really in trend ?... Read More

Bridesmaids are the saviour for Every Bride!

Weddings have always been great family affairs. The union isn’t just between the groom and the bride but also between families that ties the knot to infinity. Getting married is... Read More
Bridesmaids are the saviour for Every Bride!


2017 was the first time the world heard the words - “Basanti, kapde, aur koffee.” A joyful curation of the best in Urban Indian wear. A brand that aims to revive craft, textile & everything Indian in a modern & accessible avatar. The brand has become a favourite for women from all walks of life, and has made space in wardrobes full of European & American brands.


A-67, Naraina Industrial Area,

Phase-1, New Delhi-110028

Phone No.: +91-8448582835

The story of #basanti started in 2017, but is rooted to 1989 when a humble textile trader - Mr Sadanand Ahuja, my grandfather - started trading Varanasi textiles & entered the women’s clothing spectrum. Over the years the business evolved into a landmark operation spread across the country providing innovative & high quality occasion-wear for women to over 1000 retailers spearheaded by my mom & dad - Indu & Sanjay Ahuja.

The idea of #basanti came to us over the simple thought of happiness. We wanted to create a careful & cheerful curation of clothing that spoke love, comfort, ease of living & humble celebration. Since then we opened our first store in Gurgaon serving Italian Lavazza coffees with old world music & jazz & fresh camphor fragrance in an evolved shopping experience sure to make you smile.

In 2019 we entered a new Era with the Warehouse Experience Centre at our Naraina Headquarters shared with a MATSYA Studio sprawling over 10,000 sq ft of textile & clothing magic. In 2020 we launched “” in an effort to provide the same experience to our clients at home who can’t reach us physically.

The product marries sustainability & revivalism in a minimalistic simplicity of love. Innovations like bamboo textiles & evolution of craftsmanship have driven us with everyday comfort at heart. We are coming soon with a fresh label that will create economic sustainability with a 100% organic product, further paying homage to what we stand for. We are humbled to have been blessed with your affection & been able to become a part of your journeys & celebrations.

That’s all for #basanti for now, thank you for connecting with us !