A while back we had a challenge at our hands. How to evolve the sharara trend into a modern avatar! The story started when we met 2 sisters at our Gurgaon store, they spent an hour at the store praising the aesthetic but somehow couldn’t find that perfect blend of fine embroidery, shararas & modern silhouettes. And all we said was, “Challenge Accepted.” From then we took 2 months to create a capsule collection that embodies the millennial spirit – “Young, Wild & Free.” The challenge was a reminder that the one thing that fashion represents in spirit – is a constant evolution. Designed with the youngest members of our design team the collection is a tribute to the thought of evolution in fashion and to the modernisation of the sharara.
Featured in the collection – Flowy chinnons in dusty urban tones, digital prints on georgette chinnon – embellished with handworks in charcoal tones & fine dori. Pallete: Greys, mints, blush pinks & muted haldi.